A design must meet aesthetic and conceptual conditions to obtain a good turning out, always keeping in mind its purpose.
Saying that a design is good or bad is based on laws established from the experience and study of many designers, laws that contribute to a good result, either by complying with or breaking those laws. The rules are there to be broken, but for this, first, we have to understand their function.
These 10 rules that we tell you below, have been established under well-defined criteria for an optimal result.
- Always work on an idea, a concept that your project revolves around. With this, you will ensure that all your design communicates what you are looking for.
- Make sure that all the elements of your composition contribute to your idea. Do not decorate to decorate, that each element is because it is essential for your design.
- Think about the spaces of your design, that the areas that do not have any graphic pieces are necessary for the rest of the composition. The spaces must be created, not filled.
- Texts are also elements, treat them as images, communicate with them. You should also take into account its readability.
- Design is not for you, it is for others. It is important to know for what purpose we design, what is the target and what is the message we want to communicate.
- Create contrast, this brings visual rhythm. You can achieve contrast by joining some elements and separating others, also through color or the use of different fonts.
- All the options you make about your design that have a clear objective. Sometimes it is important to know how to sacrifice some aspects that we like for others that better communicate our idea.
- It is important to know how to measure with your eyes. Sometimes there are elements that need our perception more than a mathematical formula. For example, if we repeatedly put circles and squares of the same size, the circles will tend to look smaller. We could visually adjust this by making the circles a little larger so that they appear the same size as the squares.
- It is fine to follow trends, but the most important thing is that our design meets the objectives set and these may not be within the current. Breaking the flow can also be innovating.
- Lastly, review the story but don’t copy it. Don’t be afraid to move in your design, to experiment and to break the limits.
Laws can be broken, but never ignored. – David jury, Typographer and writer.