We have had the opportunity to receive from Adobe what are the visual and creative keys for this year 2021 that has just begun.
A year in which human and close images are going to be the central axis for all kinds of campaigns and creative actions in the field of design, visual, motion and even Audio; although in this case through another type of non-visual format.
A 2021 in which if we want to impact with campaigns and actions we have to identify with the current state of society. A society that demands that closeness and states of mind that emphasize with all that we are experiencing due to the pandemic.
And, according to Adobe, 49% of creators are developing content with positive social impacts in order to reinforce positive energies and inspire.
Adobe encompasses all these visual and creative trends on Adobe Stock with four:
- The Compassionate Collective: compassion is the greatest force on which to rely to make visible all the voices and identities of a society that is experiencing a very difficult time
- Mood-Bosting Color: color as a vehicle or engine for users to express beliefs, cultures and values
- Comfort Zone: social distancing means that the home is the singular space for many of our daily chores
- Breath of Fresh Air: that outsourcing outside the scope of cities to breathe clean air and live to the full
4 visual trends that perfectly exemplify that resilience of our society to continue supporting the new handicaps that come out along the way, like this hellish week due to the snow experienced in Madrid.
A Adobe to which we wait very soon with news interesting after finishing the year with news in Adobe Premiere Pro and Rush.