▷ 10 + 3 steps to create a Personal Blog (and promote it)

Accessible to both amateurs and professionals, the blogs are presented as spaces of expression on which we can publish all kinds of content. From decoration to marketing, including video games, fashion, business and even travel, all themes can be addressed… Provided you have relevant and useful things to say! So, how do you get started and create your personal blog?

Create a blog is no longer difficult in 2020. But where to start and what methods to put in place so that it is consulted as much as possible, that it meets with real success and that it can potentially make money?

Here are some 10 (+3) essential tips for getting started in blogging and Create a blog which is a hit.

1 – Understand how a personal blog works

Whether you take a professional or an amateur’s point of view, the blog always presents itself as a space to express oneself on the web. For companies, it is used above all to promote products and / or services (directly or indirectly, because blogs remain a very good lever to gain visibility on search engines).

For amateurs, the personal blog is self-sufficient. It does not necessarily come in addition to a showcase site or an online sales store. It is then a question of write articles by seeking as much as possible to capture the attention of Internet users, without forgetting to encourage them to react in the comments and to publicize the blog around them, in particular via social networks.

The definition of a personal blog is based on both the regularity of publications (a blog is updated regularly, unlike a website which has “cold pages” which remain the same over the months or years) and on the subjectivity of speech. Each blogger will express his feelings and his opinion, this is what makes the added value of its site!

2 – Determine an editorial line

If you have decided to embark on the adventure of blogging, you probably know what you want to share. You are going to create a personal blog around a topic that interests you particularly, on which you know that you have a legitimacy. In order to guide you in your publications, you must start with identify your editorial line.

At this point, ask yourself several questions: what topics are you going to cover? What is your position vis-à-vis these themes? What can you bring with your testimonials and personal experience? Also think about all the practical questions relating to tone you will adopt. For the sake of consistency, you must ensure that it is regular: do not start talking to your readers only to address them a few weeks later!

3 – Clearly identify your target

Once you know what you’re going to talk about, think about the profile of people interested in your speech. All influential bloggers are well aware of the social and demographic characteristics of their readers, and this allows them to adapt their content, or to choose the business partnerships that seem most appropriate. The more you know your target, the more likely you are to advance your blog, by posting articles that answer their questions and needs.

4 – Choose your CMS and start creating the site

You will be able to start creating your personal blog quickly enough, once you have chosen your CMS. These content management systems allow you tohave a site already ready to use, which you just need to customize to become your own blog. There are CMS that are particularly widespread and easy to handle even when you have no technical knowledge. This is the case with WordPress, which is very popular and really affordable.

For blogs, other CMS such as Wix are often attractive: this one remains popular because it is even easier to use than WordPress. There are still other alternatives such as Joomla! : do not hesitate to compare all the possibilities before you decide.

5 – Reserve a domain name and take a host

Now that you know on which platform (CMS) you will be working, it’s time to reserve your domain name. You can create a personal blog for free and use a domain name such as yourblog.wordpress.com or yourblog.wix.com.

But in paying your own NDD (domain name), you give your blog a stronger identity. You will more easily gain the trust of Internet users and you will increase your traffic thanks to a URL that is easier to type and remember, yourblog.com.

In addition, search engines value sites with their own domain name, so you will be more visible on Google. Finally, with your domain name and suitable hosting, you have more space to transfer content (images, videos) on your site and more freedom in terms of customization.

6 – Establish a publication schedule

Now that you have managed to create a personal blog on a technical level, it is time to work on its content further. Think about all the topics you want to cover on the blog and create an editorial schedule that will allow you to regularly post new things.

Be sure to choose themes that are really interesting for your target, make sure to respect a rhythm for the addition of new articles and privilege quality over quantity. For example, it is more advantageous to write a long and documented feature article than to post two or three short posts which only cover the topic.

7 – Train in the basics of natural referencing

You must work on the SEO of your site to increase the number of visits. How do you manage to see your articles in a good position on search engines? There are different rules, both in the form that the articles must take and in the terms used, allowing to nibble places in the Google results. Learn all of these rules that will help guide your methods when writing.

Don’t just start a personal blog that will live on its own. Make yourself known on social networks to gain notoriety, improve your referencing and increase your circle of readers even more. You do not have to maintain an abundant communication on all the networks: rather choose those which seem the most appropriate with regard to the habits of your target.

9 – Engage in dialogue with your community to build loyalty

Bloggers and influencers the most affordable generally attract more Internet users. At the start of the race, you have every interest in forming qualitative links with your readers, to show them that you care about them and that you want to provide them with a really interesting experience.

Respond to private messages, but also to comments. Do not hesitate to use other modes of communication such as video or even live and stories to personalize your speech and generate enthusiasm for your content.

10 – Understand the statistics and react well

Take the time to understand the use of Google analytics if you set out to create a personal blog. This will allow you to have a wide range of tools available to know the habits of visitors, see which articles work best and which, conversely, are lagging behind.

Use these statistics to identify your strengths as well as weaknesses that need to be worked on. Do not necessarily consider an article little read as an error. Instead, take the time to see how to improve things and learn from these less encouraging numbers.

11 – Agree to review your strategy

When you go to see your stats, some items you have spent a lot of time on may not be effective. This kind of news disappoints when you decided to create your personal blog, but you have to know how to use it to bounce back better.

So, if you observe that several articles are performing poorly, do not be afraid to waste time and review your strategy, even if it means disrupting your editorial planning and changing the subjects you want to address.

What may seem like a waste of time today will help you later better seduce your target and advance your blog in the long term.

12 – Monetize your blog

Once you have managed to win the hearts of visitors and your blog has a large enough community, you can turn it into a source of income. There are different ways to monetize a blog: display ads on it or partner with brands.

The first alternative allows you to have regular income while having more freedom in terms of the nature of the publications. Partnerships, on the other hand, may require you to talk about specific products, and usually take more time. But they also earn sums that are likely to increase as your blog progresses.

The ideal therefore remains to aim for partnerships, preferably targeting brands that appeal to you in order to have real legitimacy to talk about them.

13 – Establish partnerships with other influencers to shine on the web

To help you create a visible personal blog, you can write an article as a guest on a more famous blog, or invite an influencer to contribute on your site. This kind of partnership allows you to make yourself known within a community. This gives you chances to grow your network of followers fairly quickly, provided you choose another blogger who works in a universe close to yours.

Remember that creating your personal blog is not an end in itself: you must use other platforms to give yourself the chance to thrive as a true influencer ! Seize the most attractive opportunities given your target, whether it is to communicate on a Facebook page, Instagram stories, a Snapchat account or a LinkedIn professional page.

Your project can allow you to have a comfortable source of additional income within a few months or years if you devote your time and energy to it. Just give yourself the chance to achieve it!

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