Writing a blog post isn’t very complicated, you just have to write one word and then another, right? In fact, I suggest you discover the steps to follow so that your article is not just another publication on your blog, but a successful article! How do you go about it? Let yourself be guided, here is the method …
1 / The choice of subject
It all starts with the choice of a subject to be treated. If you start out with a topic that no one is interested in, it is likely that the article, even well written, will get very little read. So the question is: how do you choose a topic you like? Well, start by taking an interest in your persona. Your persona is your target, your typical customer, the person on your list. By precisely defining your persona, you will come to understand their needs, tastes, problems and frustrations. It will then be easier for you to write to answer the problems of your readers.
2 / The choice of keywords
Once you have selected your topic, search for associated keywords, by using tools like Google trends or Google ads… Choose the keywords on which you will be able to position yourself quite easily on Google and also sufficiently searched. It will allow you to increase your SEO and find new readers.
3 / Structure the content of your article
When writing an article, it is essential to think about user experience. Indeed, your article should be easy to read! This is why it is important to structure it well. For this, making a plan is essential. In addition, it will save you time in writing.
To make an outline, start by opening a Word or Google doc, then write: title, introduction, subtitle 1, subtitle 2, conclusion. Go back to the line each time. Then, fill out your outline by writing your different subtitles, then go to the next step.
4 / Write a powerful title
Now you can think about your title. It should make visitors want to click to read more. For this, it is necessary that your title is a bit mysterious and contains a promise. Headlines in list form, like: “10 Reasons To…”, “5 Tips For…” work well because in addition to being eye-catching, they are easy articles for the reader to “scan”.
5 / Write your article efficiently
Now it’s time to get to the heart of the work by writing the first draft of your article. To do this, start with the inside of the paragraphs, then end with the introduction and conclusion. For now, write without paying attention to your mistakes, repetitions, etc.
Write, as quickly as possible, in order to keep the thread of your ideas without being interrupted by flashbacks to correct mistakes or bad turns of phrase. Your article thus written will only be better and richer. When you have finished this step, you will then have to go back to your writing to correct mistakes, remove repetitions and rewrite certain sentences.
6 / Relevant links
Your item is almost ready, it’s time to enrich it with relevant links. Consider finding one or two links to other of your articles to create consistency between your different content. Then, look for a quality link to an external site that can either complete your article or support your words. In addition to enriching your article, you will also create reciprocity.
7 / Illustrate your article with images
Now choose one or two images, or even more, to represent your item. The images will especially be useful to give rhythm, for easy reading. So the number of images is going to depend on the length of your content. When it is suitable, it may be wise to write the title of your article directly on your image. It’s very interesting if they are usually shared on Pinterest.
8 / A top-notch proofreading!
Finally, you just have to reread the whole thing, being careful not to have forgotten anything, and to have well optimized your SEO. To do this, use the Yoast SEO plugin if you are on WordPress. It will give you very valuable indications. But be careful, it won’t do all the SEO work for you. Finish by correcting the last spelling mistakes that could still hang around here and there.
This last step may seem a bit optional, but actually not at all. It is often overlooked and yet essential so as not to miss “typos” that could harm your credibility and the final quality of your article.
Now, you have all the cards in hand to write successful articles. Remember that everything starts with the choice of the subject, so do not neglect this essential point!
And you, what’s your secret to writing amazing articles?