▷ Fund your digital marketing training with the Employment Center

Are you a job seeker registered with the employment center and want to train to find a job or start a self-employed activity?
The employment center, with its AIF (Individual Training Assistance) device, can finance or co-finance with the CPF your training in digital marketing / webmarketing. The key information to make your request …

In order to promote professional integration or professional retraining through the acquisition of new skills, the Pôle Emploi offers various solutions to job seekers to finance training in digital marketing or in another theme.

The objective: a return to work and better employability.


Do you want to train in digital marketing? Click here to discover our course “Developing your business with web marketing”. Possibility of support via your CPF account or the AIF system of the Pôle Emploi.


Here are the steps to follow to train:

1 : Think about the skills you need to grow professionally.

2 : Identify training in line with your needs.

3 : Check your personal training account (CPF) and apply for registration.

3a : For training courses not eligible for the CPF: Request an AIF estimate with a training organization.

4 : Wait for your Pôle Emploi advisor to return.

1: Think about the skills you need to grow professionally

Upstream, you must take stock of your current skills and those necessary to find a new position, or, if you are in the process of setting up a business, those necessary for the development of your activity.

Likewise, take stock of your professional experience. The objective of the training will, of course, be to acquire the skills you need.

For our web marketing training, among job seekers, we often have two main profiles:

  1. People in retraining who need to update their professional skills in order to reintegrate into the job market.
  2. Business leaders or project leaders for business takeovers who need to develop the visibility of their activities through digital communication.

In both cases, the Pôle Emploi can help you with your vocational training project.

Be careful, however, to choose a course that matches your professional project. The goal of the Pôle Emploi is that you find a job or leave their base by creating a viable business.

2: Identify digital marketing training in line with your needs

After taking stock of the skills you need. Identify digital marketing training that can be supported by the Pôle Emploi.

Please note, to be eligible for Pôle Emploi funding, the training organization must be registered with Pôle Emploi.

Good news, this is the case with our organization 😊

If you are in Ile de France, you can go to the “Business Challenge” site to find out about all the eligible E-marketing training courses. Other sites of this type exist for other regions, ask your Pôle Emploi advisor.

Our course “Developing your activity with webmarketing” certifying and eligible for CPF and Pôle Emploi funding is a good solution. With this certifying training, you will have a global view of the knowledge and skills to set up a web marketing strategy and carry out your digital project. The following topics will be discussed: digital strategy, SEO, community management, mailing, Google Analytics and analytics monitoring, loyalty, digital influencers, crm and customer relations, ebusiness …

At each session, we have profiles from the Pôle Emploi.

Moreover, at the end of our certification, 82.4% of the participants are in professional activity 6 months after the end of the training. By the way, our courses and certifications for trainers, whether it is the course “Creation and development of a training activity” or the course “Design and promotion of a digital training offer” are also eligible for this type of funding. .

3: Check your personal training account (CPF) and apply for registration

Good to know : if the digital marketing training you wish to follow is eligible for the CPF, in this case you must go directly via the moncompteformation.gouv.fr platform. Additional funding via the Pôle Emploi AIF system is now integrated directly into this platform.

Note that the CPF is only available if the training is certifying or leading to a diploma.

To check your training credit on your CPF account, go to the moncompteformation.gouv.fr website, log in to obtain the amount you have available. If you don’t have an account yet, you can create it with your social security number to regain your credit.

Then all you have to do is apply for digital marketing training via the moncompteformation.gouv.fr platform.

You can follow the links below to find our digital marketing training courses and register directly.

For our face-to-face sessions:

And for our virtual classroom sessions:

Note that we have reductions for job seekers compared to the rates displayed on the CPF platform, contact us using the form on our training page to find out more.

In the event that you do not have enough budget with your CPF account, you can request an abundance from the Pôle Emploi directly from the moncompteformation.gouv.fr platform.

In the event that you do not have a CPF at all OR that the training you wish to carry out is not eligible for the CPF, you can ask the training organization to make an AIF quote with the Pôle’s Kairos tool. Use.

3a: For training courses not eligible for the CPF: Request an AIF estimate with a training organization

In this case, it is up to the training organization to initiate your request for training action by submitting an AIF estimate accompanied by a training plan on your Pôle Emploi account.

Everything is dematerialized, only organizations registered with the Pôle Emploi are accredited to do so.

To find you on the Pôle Emploi computer system, the organization will need your job seeker number as well as the city / postcode where your Pôle Emploi agency is located. Remember to prepare this information to send it to the organization.

The training organization can then create an AIF quote for your digital marketing training. You will then have to validate the quote if the training interests you.

To do this, log into your Pôle Emploi account. You will then have access to the quote via the “My training course” section. Please note, connect from a computer, the options are not always accessible via mobile. Then click on “My funding requests” then on the name of the training.

You have to validate the quote by answering a few questions and clicking on “I accept the quote”.

Please note, if you do not validate the quote, your Pôle Emploi advisor will not have access to it.

Once the quote has been validated, make an appointment with your advisor to justify your training request. This is essential if you want to have a chance of securing your financing.

4: Wait for the return of your Pôle Emploi advisor

At this stage, all you have to do is wait for your advisor to return. Your request will have to go before a commission. The deadlines are variable, allow about 1 month.

If accepted, training and educational costs will be fully covered via the Pôle Emploi. The organization will be informed and will accompany you for the rest.


Do you want to train in digital marketing and lead a digital transformation? Click here to discover our face-to-face “Developing your business with webmarketing” course. Possibility of support via your CPF account or the AIF system of the Pôle Emploi.


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