▷ How to revive a dead blog?

Maybe you started a blog with a lot of enthusiasm, but some time later it was neglected and therefore inactive. Is this starting to bother you? Here’s what you can do to bring your blog to life …

Three essential questions to ask yourself

Before you want to make money with a blog, whether sleeping or active, it is good to ask yourself a few questions. After all, blog projects are not the same, and articles too differ from blog to blog. The question is:

  • How long ago did you give up your blog?
  • What is the reason that drove you to give up your blog?
  • What is the current state of your blog?

The resurrection of your blog will depend on the answer to these 3 different questions.

How long ago did you give up your blog?

Between 1 month and 1 year

Of course, it is difficult to speak of a short dip in the blog. Most of your followers will have almost forgotten about you. Your blog is no longer in “their system”. You can just pick up the thread. But do not give up hope, because there is always the possibility of bringing it back to life and making money.

More than a year

Suppose your blog has been forgotten by everyone. Everyone except Google. This is one of the great advantages of SEO! Either way, if you want to pick up the thread with any chance of success, there is still work to be done.

What is the reason that drove you to give up your blog?

A delicate question perhaps. But if you want to get a neglected blog out of the swamp, the answer to this question might help if you have any idea how it got there. We are therefore researching the possible causes of your sleeping blog in order to allow you to keep your initial objective of making money with your blog.

a) You no longer have time to devote

Blogging takes time. Maybe a lot more time than you could get at the start of your blogging journey. And maybe you just can’t afford to spend as much time on your blog as you did at the start of the project. By the way, sooner or later the enthusiasm of beginners decreases more.

Sometimes an incident can occur such as: illness, emergency, too much work with your studies, just no energy, quality time with the softest… In short, your private life can and sometimes must take precedence over your blog.

b) Internet users no longer find interest in your topic

You have a main topic for your blog at the time, but upon closer inspection, you found it less interesting than you expected. Or that there is less to say about this topic than you might think.

And of course, your readership is also there. Maybe you blog mostly about topics that were hot and hip a few years ago, but aren’t bothering anyone now. And every blogger knows how difficult it is to keep blogging with declining visitor numbers.

c) You are running out of inspiration

Linked to the previous point, which speaks. Either – for some reason – you are no longer warm (enough) to your blog (topics), or… you are not organized enough to regularly come up with new ideas for blog posts.

d) A technical problem with your blog

I think the impact of technical issues on the smooth running of blogs is underestimated. The look of your blog, its layout, and how well every feature it can work, all that you, as a blogger, should be at least happy with. You can no longer look at your own blog with any pride.

What is the current state of your blog?

Let’s take a look at how healthy your blog is right now. And of course, you also have to ask yourself what you think of your blog project.

a) Is your abandoned blog still getting traffic?

Dive into the statistics to see if your blog is attracting visitors despite this long period of inactivity. It is sometimes surprising how many visitors still pass by. Especially if your blog is still getting a lot of traffic from Google, there is definitely still potential. Your blog and domain name apparently still have a good reputation on Google.

b) What articles have remained popular?

Speaking of potential, which articles continue to be viewed the most? This can hold surprises. And especially if you want to change direction for the rest of your blog, I will also see if some categories of blog posts are much better than others.

c) Check the optimization of wordpress articles

Periodically, the Google search engine makes updates. So, you need to check if the articles already published meet Google’s new criteria. Because after an update of Google Robots, your old articles may come back in orange and even in red. So, you will have to put them in green according to the criteria of the Yoast plugin.

How to bring your neglected blog to life?

Relaunching old blogs ensures that they don’t lose their value. And it doesn’t have to be difficult. Apply one or more of these tips to resuscitate your content.

Time management

To revive a blog, the question of time is essential.

  • Make sure that inspiration falls automatically on your doormat;
  • Be less perfectionist (to be able to write faster);
  • Reduce the frequency of your blog and try to blog faster and more effectively.

But if your time doesn’t always allow you to write new articles on your blog, hire a professional writer to take care of it.

Write on news topics

If you find that your blog is no longer attracting the interest of your readers, you can simply readjust your blog to the hot topics. This requires the choice of relevant keywords. If you lack the skill to properly analyze high growth keywords, hire an SEO Expert. He will take care of the SEO of your blog. Granted, it will cost you money, but you can rest assured that your blog is up to date with Google’s algorithms.

Make a graphic redesign of your blog

Different reasons justify the graphic redesign of the design of a website, which must be considered as a powerful means of communication and suitable for all.

Indeed, if your promotion policy has changed, or if the navigation of your website is not adapted to the different screen formats or if the appearance of the site no longer reflects your field of activity, it is advisable to carry out a complete graphic overhaul of the site.

The graphic redesign of your site will give it a new design, a new face. This will allow your readers to understand that you have come back with new inspiration and be ready to follow you again.

Share on social media

Sharing an old blog via social media is the easiest way to breathe new life into it. Pick a quote or a play with interesting content and share those fragments via, for example, Instagram, Facebook or Twitter. Don’t forget to link to the full article.

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