▷ Macron’s speech on the coronavirus: Marketing analysis

I think I sound like an idiot if I say so, given that almost all French people know about it. But on March 16, 2020, Emmanuel Macron gave a speech. This speech announces national confinement for (at least) 15 days. And it is of utmost importance …

Why ?

  • Because if we want to contain the epidemic …
  • If we want to stop the spread of the virus …
  • If we want to save lives …

There is no choice: this speech must be strong – or nothing.

Is it successful?

Has the challenge been met?

This is what I analyze for you in this new video:

The 10 marketing points and psychological springs behind Emmanuel Macron’s speech… to save France.

In this analysis, I give you the 10 powerful and sharp marketing points behind Emmanuel Macron’s speech, as well as my opinion on this speech (and if it is impactful or not in my opinion).

Macron uses in this speech a real marketing structure – and real copywriting techniques.

He will try to convince as many French people as possible to stay at home for 15 days in order to save as many lives as possible.

Here’s how it looks:

  1. The introduction;
  2. Awareness of the problem;
  3. The announcement ;
  4. Rub salt in the wound ;
  5. Paint the dream;
  6. The unique idea;
  7. The answer to questions;
  8. ???
  9. The positive conclusion;
  10. The call to action.

It is therefore a discourse formed in a precise manner, with a real marketing structure behind it.

I could detail all these points here, one by one.

But the best… is that you are still watching the video.

Because that’s exactly what I’m doing in it – step by step – and with concrete examples each time.

The link to access it is here.

Good viewing,

– Theo

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