More and more companies wish to implement an eco-responsible approach, including in their communication. Eco-communication aims to minimize the environmental impact of communication. This by reducing the consumption of natural resources, but also waste and the use of products dangerous for the environment. Today, let’s see how this can be applied to promotional items campaigns …
If you do not pay attention to the choice of your provider for the creation of your promotional items, you can easily find yourself faced with products whose production has a negative impact on the environment. Worse, we can order products created on the other side of the planet that multiply CO2 emissions to reach us.
This is where the choice of its object becomes essential.
How to choose your eco-responsible advertising object?
1er advice, try to choose items that are of real use to your client. A promotional item immediately thrown away after receipt is not only irrelevant to your communication objectives but has a much greater environmental impact.
2th advice, avoid plastic as much as possible. This has a strong impact when it is produced and is still difficult to recycle in a large part of the cases. With the exception of PLA plastic (biodegradable plastic made from corn starch). Prefer materials such as wood, leather, cotton or even recycled cardboard. As a bonus, more noble materials are more likely to appeal to your target!
3th advice, favor the “made in France” design. Not only do you help the local economy, but you also avoid long polluting transport as much as possible.
4th advice, quality, always quality. This allows you to have items that last over time. It’s essential. Once again, the quality plays not only on your environmental impact but also on the return on investment of your campaign!
The good news is that more and more advertising object creation companies offer dedicated sections. By choosing from these sections, you are sure not to go wrong. For example, the Magic4media site offers a section “Eco-responsible promotional items and goodies”, take a look. There are wooden pens, leather keyrings and water bottles that will allow your client to avoid the use of plastic bottles.
Some tips to have a more global approach
Some companies have decided to put in place a CSR (Corporate Social Responsibility) approach. CSR is a concept in which the company integrates social, environmental and economic concerns into their activities. Find more information on this subject on this page of the Ministry of Ecological and Inclusive Transition to find out more.
On the communication side, beyond the advertising objects that we have just seen, it is important to think of all of its communication media, both print and digital.
And yes, digital must also be integrated.
Do you know that a site depending on the way it is designed has a more or less strong impact on the environment? Read our article on web eco-design to find out more.
Along the same lines, try to limit the resources stored in your mailboxes and cloud services as much as possible. Did you know that a standard email generates 4g of CO2 and up to 50g if it contains a large attachment (source: futura sciences), multiply that to all the emails stored in your inbox. Consider having a policy that encourages employees to regularly empty their mailboxes.
Likewise, when you choose your service providers and partners, make sure that they also have an eco-responsible approach. Try to establish local partnerships as much as possible.
Finally, to facilitate the implementation of eco-responsible communication, finally be sure to appoint a dedicated internal person to set up a real strategy and regular actions to limit the environmental impact of the company.
It’s your turn !