Do you know why some blogs have more traffic than yours? It’s not just an SEO story. In reality, they publish outstanding blog posts. Articles that people love to read. Texts that thrill their audience.
You regularly post on a corporate blog. You are a pro blogger. You are starting a blog and want to sell your products online. Either way, your blog is an important pillar in your content strategy.
To all those who want to retain their audience and convert more thanks to their blog. Read on if you want to know how to write irresistible blog posts.
Emotion: the key to making your blog post unforgettable
Stop writing articles that nobody reads and put emotion in your content.
Internet today is a real anthill where millions of websites and blogs come together. In the vastness of the web, it is difficult to distinguish one ant from another.
Almost everything has already been said.
If you’re writing an article on how to optimize an image for SEO, for example, there’s a good chance that this topic has been covered dozens of times. If not hundreds of times.
So if you are content to simply stay in the news, your article may be drowned in the mass. Even if this one is good.
The quality of information is no longer enough.
Emotion is the missing ingredient to jostle your reader. Without it, the text may be boring.
For a blog post to be great, it’s like a nice sports car. The engine is the informative dimension of the article. And then there is the bodywork for the emotional side. Like a Ferrari from the 1960s.
So how do you put emotion in your content? No need to have great writing skills.
Describe the emotional state of your dear target customer in your blog posts.
Start at the introduction to hook the reader and encourage them to continue reading the article.
For example, if you’re into bodybuilding, here’s how you might describe your reader’s emotional state:
You spend hours at the gym to get only aches. You would like to look like your favorite sportsmen or those movie stars with the body of Apollo. All of that effort put into an intense training program and the sacrifices made to maintain a drastic diet for so little results. In this situation, it’s normal to feel frustrated.
Now you will train less, but better. And you will really gain strength.
You need to identify your audience’s frustrations and issues. As in the example above. This implies knowing who we are talking to obviously. Identify their sorrows, their pains, their needs, what makes them happy, etc.
Thanks to this psychological approach, you connect with your audience. You speak to him directly.
You make your blog posts a lot livelier, a lot more reader-focused.
Also be sure to stay sincere in your words.
Do not forget. You are not a dream salesperson. You are there to help people solve a problem you know how to solve. But I trust you on that 😊
By putting emotion in your text, people who read you feel understood.
And you will improve your conversion rates over time.
Write cold texts like those in a criminal law textbook, and you’ll have a hard time retaining your audience.
Start your blog post with a hard-hitting introduction
The attention of people is extremely limited on the internet since it is monopolized everywhere.
See how hard it is to watch an entire video on YouTube without being tempted to click on another video’s thumbnail. See the number of online advertisements trying to capture your eye. See how many emails you receive each day from people offering you an offer.
On the internet, it’s literally the war for attention.
And unconsciously or not, you also participate by posting content 😊
If you don’t grab the attention and engage the viewer quickly, they won’t get any further.
Even if your article is awesome.
So make sure yougrab attention from the first words. What is done very well with the title.
You could write a whole book about titles. But you can already start by reading this article for some hard-hitting headline ideas.
You also need to generate interest quickly to engage the reader in the rest of the reading.
The goal here is to make sure that the title generates enough interest to get the reader to continue reading to the rest of the text.
Like this :
“If you have not yet fully understood the value of diversifying your sources of income, you would do well to read what follows”.
We know what we’re talking about. We confirm the problem: I don’t know much about this way of generating income. Which brings up a second problem: I don’t know and I would like to know.
And we are immediately offered the solution: keep reading to get an immediate response.
So forget this principle of keeping the best for last. On the web, you don’t have time to waste to capture people’s attention and generate interest.
Apply this counterintuitive tip to free up your writing
Write as you speak.
Forget the jargon of technicians and politicians. Forget about school writing too.
Write as if you were talking to someone in front of you. Respectfully, calmly, in a conversational style, without special effects. If you can’t say it in front of your reader, you probably shouldn’t do it in writing either.
An example :
“ Please find attached the information you requested “.
It is formal. You would never say that to someone in person, would you?
“I have attached the information you requested from me”.
It means the same thing. It can just as well be written. It’s still more natural and closer to the other like that.
You notice in passing that I used “that” instead of “that” just above. Yes, yes, it is allowed too.
Use your words to communicate, inform and bring value to people. Not to impress, not to entertain, not to win a literary prize or to showcase your talent as a writer.
To test the simplicity of the words you are going to use: if you don’t use them orally then you shouldn’t write them either. Considering that you are addressing your target customer of course.
Say to choose instead of to select. Use the word give instead of the word procure.
You get the idea.
Do your research (even if you are familiar with your subject)
A lot of people jump into the writing stage too quickly.
Before you jump into your text editor and start typing, grab some good info.
It’s also an opportunity to think about the structure of your blog post. This could naturally follow from the information you find.
If you are an expert on the subject, a research step can also be useful for you to collect key figures, data, examples, or other elements that will enrich your article.
Prepare the ground what.
I refer you to this quote from Abraham Lincoln:
If you give me 6 hours to chop down a tree, I would spend the first 4 hours sharpening the blade of my ax.
Readers first, SEO after
You may have noticed it. We are surrounded by SEO specialists who say to choose your keywords carefully, post a lot, and be patient. So traffic will eventually come through organic SEO.
Except that some forget something: their lyrics are boring to death.
And that, we don’t like.
To put it plainly: SEO is great.
Implementing SEO actions is practically essential to ensure its visibility on the web. Although other levers exist to make yourself known.
You like me, we need a minimum of visibility to be successful online. It is sometimes a question of survival for some.
But the problem is this. By dint of submitting to the requirements of the almighty god Google to offer him optimized content, we almost forget who we are talking to: the reader!
The consequence is often terrible when you write with too much SEO in mind. The content is flat. We are bored. It’s cold.
We only think of the number of iterations of the main query in the text. Even if it means sacrificing the coherence of the sentences and the fluidity of the speech.
What do you think the reader is doing? You guess it. He goes to look elsewhere.
I think that writing on the internet is a victim of the excesses of natural referencing. We think too much of Google first, before we think of readers.
So here is my advice. As much as possible, try to skillfully combine SEO and content quality.
But put the reader first. Always the reader.
Use magic words to boost your articles
With the magic words, you will turn your readers into die-hard fans.
You have noticed that some bloggers have this ability to turn their brains on you.
You read a few lines, and you are dying to try this new tip. Once you’ve read the article, you want to apply these tips to your business right away.
So what exactly are “magic words”? On the form, these are simple words. But the scope of which you cannot even imagine.
These words are used to arouse emotion (excitement, fear, frustration, joy, hope, etc.).
You no longer touch the reader’s brain. You touch his heart.
These are words and expressions such as: ultimate, unstoppable, horrible, terrifying, crisis, chaos, on fire, to make a fortune, make money, exploded sales, adapted to your budget …
Thanks to them, your readers will become unconditional fans.
And your fans will become your customers.
A blog post without magic words is a bit like eating a salad without dressing. It’s bland.
So put some magic words in it to make your posts spicier.
Write first. On proofreading, if you see a bland word that could be easily replaced, replace it right away with a more powerful word (or phrase).
Since writing is an art, writing well is not an exact science. By applying all these tips, your dear readers will remember your article for a long time. Maybe several months after reading it.
Writing an unforgettable blog post is within your reach.
Publishing attractive content on a blog is one of the most powerful levers for building a relationship of trust with your audience. In this regard, I invite you to read my article on the importance of keeping a professional blog to be successful online.
To your success.