Want to write quality blog posts? Well, I’ll help you out, because I know full well the frustration that can be experienced when starting out in blogging. You work a lot on your blog. Maybe you already write a lot of articles. You publish them and wait for your readers, comments, likes, shares… But nada!
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Your blog has a similar attendance rate in the Sahara. And it’s not because your content is bad or that you aren’t working hard enough. It’s just that you are not doing the right things.
So yes, you reread your articles, correct grammar and spelling mistakes, typos …
But that’s not enough, because you have to pay attention to:
- His titles;
- Its introduction;
- The body of his article;
- His conclusion;
- Its layout;
- Its visuals.
And that’s what I suggest you discover in this article.
How to write a blog post title?
The title is surely the most important element of an article. Indeed, if your title does not make you want to click, no one will read your article, even if it is very good. So pay close attention to your headlines if you want to write readable blog posts.
1 / Is the title of your article clear?
Does your title clearly share the main idea of your article?
Is it clear enough to convey to your readers what they might find in your article?
Because your title and your article should have only one main idea. For example, with this article, I give you all the keys to writing quality blog posts.
2 / Is the title of your article specific?
Does your title have numbers? You’ve probably noticed it already, but there are many articles that have it. Why ? Because it works. Example:
- The X best tools for trimming your hedge;
- The X worst videos on the web;
- How I got my first X subscribers.
3 / Does the title of your article offer an advantage?
To make your readers want to read your article, they need to be able to benefit from it. This is why this type of hook really hooks. Example:
- How? ‘Or’ What [résultat futur] in 5 minutes flat?
- The procedure for [résultat souhaité] ;
- How? ‘Or’ What [résultat futur] without spending hours there?
4 / Does the title of your article evoke emotions?
As a human being, we are governed by our emotions. Knowing how to play with emotions in your titles is to ensure that you have readers in spades.
What emotions to play on? All of them! Joy, fear, love, sadness… Example:
- 7 shocking mistakes that are literally killing your blog
- Do you know these 3 simple exercises to quickly relieve back pain?
5 / Does the title of your article include keywords?
In order to rank well on Google, your articles must contain a certain volume of keywords. Your title should also have your main keyword.
There are several SEO tools to help you out. I recommend Yoast SEO, which is simple and efficient.
You can also simply ask yourself if your title corresponds to what Internet users are looking for. If so, you are on the right track!
How to write a good blog post body?
6 / Do you have an introduction to your article?
The introduction is an element to take care of writing interesting blog posts. It must capture the interest of your readers to encourage them to continue reading your text.
How to pique the interest of your readers? Here are 4 tips to get there:
- Ask your readers a question;
- Highlight a final result;
- Use numbers and statistics;
- Share a personal anecdote;
7 / Do your subtitles arouse interest?
Subtitles for articles are often overlooked. And I too have made this mistake for a long time. However, before reading an article, Internet users hover over the subtitles to get a general idea of what they are about to read or not.
The worst mistake would be to give the answer to what your readers are looking for directly in your headlines. Instead, your titles should:
- Arouse curiosity;
- Be surprising;
- Show your personality;
- Play with emotions.
8 / Is your article turned towards your reader?
To be clear, do you use the “you” or the “you” in your article? What are Internet users looking for the most, including you and me? Let us talk about him! Because he’s the most important person in the world.
Writing long articles is good, but for them to be read they have to be talking about the readers. Why ? Because it brings the blogger and his reader closer together.
The words “you” and “you” are the most important words to include in an article. The most powerful. So make sure you have more than “I” for example.
9 / Use power-words
How to create engagement? How do you write good calls to action? Using the right words and all words are not created equal. Certain words have a powerful impact on our brains, so why not use them?
What are these words? You can easily find some by searching on Google, but you can also click here to explore 60 power words.
10 / Forget what you learned in French lessons
You had the best grades in your class in French, so do you think blogging is for you? Nothing is less sure ! Writing for a blog is writing like you speak.
Use a literary style, that would be too pompous, too soporific. By writing as you speak, you are writing short, dynamic sentences. It will give your writing some pep. This is essential for writing blog posts that are read.
11 / Do you use the active voice?
Want dynamic articles? So, ban passive voice, complex sentences and use active voice and simple sentences.
Can’t tell the difference between the two? Well, you can read this article to pinpoint the difference between the two.
12 / Have you deleted the fuzzy and unnecessary words?
If you proofread your articles before you publish them (which I urge you to do), you will notice that some words do nothing for your readers. Remove them, it will have an immediate lifting and energizing effect on your text.
Words like ” I think “, ” In my opinion “, ” In general “ can be deleted. Others like ” Well “, “Nice”… Can be replaced by more impactful words like ” awesome “, ” fantastic “…
How to write a good conclusion?
13 / My recipe for a good conclusion
Having a good conclusion is also key, especially for long articles. So how do you make a good conclusion? Here is my recipe:
- Remind your readers of the 1st thing they can do;
- Trust them to implement some tips;
- Show how great the end result can be.
14 / Are your last sentences memorable?
You surely know the expression “We must save the best for the end” ? Well, for a blog post it’s kind of the same. To mark the spirits of your readers, it’s always a good idea to save your best quotes for last.
15 / Did you make a call to action?
What is the purpose of your article? Receive feedback? To be shared ? Subscribe to a mailing list? Either way, your article should have a single, clear call to action.
How to properly format a blog post?
16 / Have you inserted links to other related articles?
Have you gained readers with your article and want to keep them? The only way to do this is to submit related articles related to the topic of your article.
How to do ?
Well, either you are referring your readers to complementary articles from other blogs, or better yet, you are referring your readers to old complementary articles that belong to you.
17 / Did you pay attention to your visuals?
If a picture is worth a thousand words, then you need to pay close attention to your visuals. How to do ? By focusing on 3 points:
By following these points, you put the odds on your side to make your visuals easily shareable on social networks and easily referenced on search engines.
To be successful at writing successful blog posts, take it little by little
Do you feel overwhelmed by all this information? Rest assured. I myself did not apply all the advice in this article to write it.
You can start by choosing 2 or 3 points to focus on when writing your articles. Gradually, it will become automatic and you will see your readers (and Google) appreciate your articles more and more.