In April 2020 TikTok user spending increased 10 times putting the social video app ahead of YouTube! It thus becomes the most profitable application of the moment.
Tiktok figures in April 2020
According to traffic analytics company Sensor Tower, 87% of TikTok user spend was from China and 8.2% from the United States as of April 2020.
Regarding other social networks, YouTube comes in second with a turnover of 76 million dollars in April compared to the previous year, up 57%. Tinder, Disney +, Tencent Video, Netflix, Iqiyi, Bigo Live, Line Manga and Google One complete the top 10.
TikTok thus becomes the highest paying non-gaming application in the Apple App Store, while Google One works best on the Google Play Store for Android devices.
More than 2 billion downloads, just that!
The month of April saw a significant increase in the download rate of TikTok, in particular due to the containment linked to the coronavirus pandemic. The app has been downloaded over 2 billion times, including a record 315 million downloads in the first quarter.
EMarketer even estimates that TikTok will reach 60.3 million US users, or roughly 27% of social media users, by 2024.
In France, TikTok had already recorded significant figures. From August 2018 to August 2019 for example, French users have:
- Created 270 million videos;
- Shared 10 million videos;
- Launched 248 hashtags challenges.
Brands are conquered by TikTok
This growth has aroused the interest of brands, pushing them to run advertisements or sponsor hashtag challenges, mainly to target Generation Z. This target indeed tends to watch mobile videos throughout the day, this which makes TikTok’s short videos ideal for capturing their attention.
Unlike other social networks, TikTok mostly highlights videos based on their ability to go viral and not based on which accounts users follow, while also getting them to share their own videos.
This strategy thus increases the interaction between TikTok users and the brands that run their ads or sponsor hashtag challenges. Major brands have indeed not hesitated to adopt this marketing strategy to encourage their subscribers to participate, such as Mercedes-Benz or Levi’s.