After Instagram and Clubhouse, Facebook allows creators to monetize their content. This new option aims to compete with TikTok, of course …
Facebook emphasizes short video clips
Facebook has a new monetization option for creators, with a focus on short video clips, which could put more pressure on TikTok. Creators will now be able to make money from short, 1-minute videos, with ads minimally interrupted in 30 seconds.
For videos of 3 minutes or more, an advertisement can run for 45 seconds. Previously, only videos that were 3 minutes or longer could be monetized with InStream ads, with an ad serving no earlier than 1 minute.
This new option that generates income from short clips could attract more creators to Facebook and possibly push them away from TikTok which recently has new options including the integration of a recipe app.
Of course, one minute is always double the length of Instagram Reels clips, so Facebook doesn’t provide tools to monetize short videos across all of its apps. But it could prove to be a good point for your social media strategy for those looking to diversify their reach and increase their engagement.
New eligibility criteria for InStream ads
Facebook specifically notes that short form content is a priority, including Stories:
“We are particularly focused on monetizing short form videos. In the coming weeks, we’ll start testing the ability of content creators to monetize their Facebook Stories with ads that look like stickers and earn a portion of the resulting revenue. The initial test is small, we hope to expand to more content creators soon. And then expand it to short form videos on Facebook, eventually providing a way for content creators to monetize that popular content. ”
In addition to this, Facebook is also updating its eligibility criteria for InStream ads. To benefit from content monetization, creators now need:
- 600,000 minutes total views from any combination of video downloads in the last 60 days;
- 5 or more active video downloads or live videos. Videos must be posted, not deleted and comply with its content monetization policies .
Will this be a big challenge for TikTok? To be continued !