▷ How to choose the right keywords to gain visibility on YouTube Ads?

The first thing an entrepreneur learns when embarking on digital marketing is that traffic acquisition pays off. This is perhaps what you think too.

In today’s article, we’re going to show you that getting traffic doesn’t just pay off on YouTube Ads, but it’s also, and most importantly, free. We will then see how it is possible to optimize your YouTube channel and videos to acquire as much free traffic as possible.

The basics of SEO on YouTube

As a search engine, YouTube must rank the ads it offers. Exactly the same way as Google.

Thus, for 2 identical videos, it is possible that one works much better than the second. This would be due to the SEO work done on the video that worked.

How does SEO work on YouTube?

SEO refers to the fact of matching one’s work (here your channel and your videos, on Google the content of a website) with the rules that the search engine expects. Indeed, each search engine constantly seeks to highlight those whose work most closely matches its rules.

Therefore, a good knowledge of these and meticulous work will necessarily imply that your video is much better referenced than those of your competitors. And all this for free!

You should know here that the rules of a search engine are not necessarily given to the general public. It is indeed an algorithm that classifies videos according to all these criteria, and disclosing the content of this algorithm is unthinkable for YouTube.

It is for this reason that SEO optimization of your channel is something that you will always have to work on. The rules will change over time, but the main principles will remain the same.

What are the main principles of SEO?

By main principles, we mean:

  • The keywords you will use in your video title;
  • Those that you will place in the description of your videos;
  • The consistency of your YouTube channel (if all of your videos are about opposing topics, you will have “a penalty” and be ranked lower;
  • The length of your descriptions;
  • The chosen “tags” …

Now that you know how SEO works on YouTube and the main rules behind it, let’s focus on one of them: the choice of keywords used.

How to choose the right keywords on YouTube

The choice of keywords that you choose is a very important step in the visibility of your videos. Without a good background work on this part, your videos will be doomed not to be viewed …

We are now going to discuss one of the most important rules for choosing the right keywords: choosing “long tail” keywords. By “long tail keywords” we mean phrases, even short questions or sentences.

The reason why you should always work on long phrases rather than specific keywords is simple. The more you target a nested keyword, the more likely your video is to be watched by your audience.

To understand this, let’s take the example of a person trying to train their dog to recall.

If in the title of your video there is the phrase “teach your dog to recall” and that person types it on YouTube that same phrase, you’ve won the game.

Indeed, not only do you offer your viewer a video that exactly solves their problem (namely that their dog does not obey them), but you also have a good chance of appearing at the top of the videos offered by YouTube.

This means that you will have fewer competitors, and that your will be adapted to your audience.

If there was only one rule to remember in SEO, it would probably be this: it is better to have little highly qualified traffic on each video, but have a lot of videos, than to get traffic on keywords. very competitive.

Out of inspiration?

We know that finding working keywords for your YouTube videos is not easy. Of course, you will probably have a lot of ideas for your first videos, but the challenge here is to make it last!

Success on YouTube is found in the length, not in the sprint …

Therefore, we have decided to give you 3 tips to find almost endless keywords! With these 3 methods, you will be able to cover a lot (if not all) of subjects covering your theme.

So let’s get started right away with the 3 ideas for finding content and keywords super easy on YouTube, and in any field:

Brainstorming

Classic, but effective. If you are fortunate enough to work as a team, we greatly encourage you not to underestimate the power of brainstorming.

Indeed, even a good idea always needs to be reshaped, or at least to be analyzed from different angles. This is the only way to go, and it is exactly the same with keywords.

List a few long tail keywords that you plan to work on in your next videos, then let the magic of teamwork do the rest! You might be pleasantly surprised and save a lot of money at the same time.

Automatic entry

This point is for us a great mystery of YouTube Ads, so few entrepreneurs use it while it is extremely effective. So we had to put it in this section, so you never forget to use it! Search suggestions aren’t just random terms triggered by random keywords.

This is because they appear because they have been searched for often enough in the past to become an automatic suggestion. You can and should use these terms to get a feel for what people are looking for and how they are looking for it.

Make a list of terms that work for your business and video campaigns. You will just need to research these terms before creating any content around them to ensure that they are more likely to be searched in large numbers. It’s as simple as that !

Spy on the competition

We often think wrongly that when a competitor has already positioned himself on a keyword or a product, there is no more room for our company. There is nothing more false !

If your competitor is selling their product (and in our case, their videos have good stats), then there’s a market around it, and there’s a piece of the pie waiting for you.

If you are having trouble spotting which keywords your competitors are working on, we recommend that you use plugins or apps like TubeBuddy. They’re designed to do that job for you, so don’t miss out.

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