Today, many entrepreneurs are present on social networks, in particular with a Facebook page and a Linkedin account. Most of them are very active there and give all their energy to develop a strategy. Still, they could get much better results on other social networks like Instagram given their industry or target. Using Instagram can be much more beneficial than you think …
Some reasons to use Instagram for your business
If a few years ago there were only personal accounts on Insta, this is no longer the case today. Companies have all flocked to the platform in view of its strong marketing potential. Here are a few reasons that push companies to launch on this platform.
Instagram’s great success
Instagram now has several million active Internet users every month and daily, nearly 60% of them are online. Realizing the potential of the platform, companies have set up in turn. Today, Instagram has more than eight million businesses.
The network on which the commitment reigns
If you previously struggled to gain engagement from your community, know that will no longer be the case with Instagram. It is the network on which Internet users are the most active and engaged. It only takes a few tips to get in touch quickly.
A young and female audience
If your activity is mainly aimed at young people and in particular the female category, hurry up to create your Instagram account. The platform has nearly 65% of women and 76% of those who use it are under 34 years old;
Use images to illustrate yourself
Instagram has gained its popularity by making it easy to share photos and videos. Your goal should be to present the story of your company, your products and services, and your teams in pictures. And for that, you have to be creative.
Instagram, influencer marketing
If you want to collaborate with influencers, the Instagram social network may be necessary for your strategy. The fact is that all the major influencers are there, both youtubers and bloggers. Those who have gained their popularity through this network are called Instagrammers. Partnering with them in the context of communication campaigns can quickly have effects.
Some steps to get started on Instagram
To succeed in boosting your turnover on Instagram, you must stand out. Here are the steps to get started on Instagram.
Create a professional account
For your business, whether B2B or B2C, you must use a business account. This account allows you to advertise Instagram, which is not easy with personal accounts. It is equipped with very effective analysis tools, which will allow you to determine when to publish content in order to reach your audience as much as possible.
Write a unique and interesting biography
Biography is one of the first weapons to impress users and show who you are on Instagram. It must therefore be treated. Your bio must give information about yourself, describe your activity, contain links to your store, your blog … To sum up, through your bio, we must know who you are, what you do and what you already have realized. It is also important to indicate your website at this time.
Define your goals
The first thing to do before jumping into a social network is to set some goals. Most of the time, the goals that businesses aim for on Instagram are: Promote their business, develop their community, expand their audience, advertise, present their products and services, build a community… Once the goals are known, focus -you in particular on one or two of them and put in place the necessary resources to carry them out.
Post to your account on a regular basis
In order for your followers to remember you, you need to post content regularly. On the other hand, you are probably wondering what content you will be able to put there and how often. On Instagram, you can post beautiful photos, videos, photo collages or even stories. As far as frequency is concerned, it does not matter. The most important is the quality of what you post. If you have the ability to post multiple times a day, do so. However, be careful not to annoy your subscribers.
Instagram Stories are particularly beneficial for businesses. They allow them to make the brand more human, to present an event, to show a demo of a product, to announce a new collaboration …
Analyze your results and collaborate with influencers for more visibility and buzz.
Tips to get more subscribers
Once installed on Instagram, you need to think about how to get more followers on your account how to engage the community. Here are some tips for doing this:
- Personalize your profile to captivate your subscribers and make them want to follow you;
- Add a nice profile picture (avatar) that will catch the eye of your followers;
- Choose one or two people who have mastered the platform and its features to manage your Instagram account. They can be members of your team;
- Master shooting and photo editing;
- Remember to use the hashtag option in your posts. I generally recommend that my clients use 10-15 hashtags per post. This technique will allow you to gain subscribers on your Instagram account (s);
- Collect content to post and write captions that stand out and impress, to get your followers to share your posts. Thus you will save a considerable amount of time;
- Interact with your subscribers and with other users. Do not hesitate to respond to comments (even if you receive a fake comment), but also to messages that you may receive in your inbox;
- Make regular live videos and share Instagram stories. It is a marketing strategy that will allow you to increase your engagement rate but also to gain followers;
- Make your profile accessible. As a business, you don’t have to make it private.
Instagram is a social media that will allow you to reach a larger audience. With the publication of visual content and a good SEO strategy, you will have the opportunity to attract new potential customers.