▷ How to optimize your company’s Instagram biography?

Instagram is growing faster than any other social network. Over 200 million people view an Instagram business profile every day. Your Instagram profile creates the first impression of your brand. At the heart of your Instagram profile is your Instagram bio. It is therefore important that it is well optimized. It offers 150 characters to introduce you and show new visitors why they should follow you.

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Using Instagram Bio for Your Brand

Your Instagram bio shows visitors who you are and what you offer.

It is the first thing a new visitor would see. So ask yourself these questions: Does your bio clearly explain your offering? The mission ? Vision ?

An excellent Instagram biography highlights the “personality” of your brand and incites the curiosity of visitors to your profile by performing an action: either by clicking on your link, by visiting your e-commerce site or simply by following your account.

The content of your Instagram biography

Before you start thinking about what to write, you need to understand all of the elements of your profile.

Last name

When you introduce yourself, it makes sense to start with your name. Include your real brand name, of course, but you don’t have to stop there.

The name and username fields are the only parts of your Instagram profile that are included in Instagram searches. You can include up to 30 characters.

This means that you can also include a variation or abbreviation of your name, if you think that’s a term people might use to search for you.

You can also include an important keyword that might help people discover your account.


It’s your identity on Instagram. This is your @ username, and it is part of your profile URL (instagram.com/username).

Use a consistent social media ID to make it easy for people to find you.


If you have a business profile on Instagram, you can choose a category for your business. This appears under your name and can help people see what you’re doing at a glance.

However, it only appears in the mobile view. So you can’t assume that everyone will see it.

Contact information

Company profiles can include contact buttons that allow people to call or email you.

When you add your address to your Instagram business profile, it appears below your bio.

Remember: the contact details and contact buttons only appear on the mobile.


This is the only place on Instagram where you can post a clickable link.

So, make the most of this opportunity to promote your brand’s website!

You can change the URL as often as you like.

If you want to put several links, we have the solution! We fell in love with the linksight.me tool for you.

Currently in beta, the tool offers free unlimited links and pages to first-time users.

You also have other solutions like linktree or linkinbio.


You can encourage people to engage directly from your Instagram bio with CTAs.

These allow your followers to book a table in your restaurant or buy tickets for your event, etc.

No more need for them to visit your site if they want to convert directly!


Finally, there is the bio itself. Your Instagram profile gives you 150 characters just to explain who you are and what you do.

It should also represent the unique “personality” of your brand and show your audience that they are in the right place.

It is a lot to ask for such a small text. You will need to use a few creative Instagram bio ideas to make you stand out.

So let’s dive into writing the best biography for Instagram.

How to write a perfect Instagram biography?

Adapt your “tone of voice”

A boring bio won’t make people click the “Subscribe” button, even if you have great photos in your profile.

Your photos show users what you are doing. Your bio is your chance to tell them who you are.

It is important to be human.

Here, too, you can pass on important information about your account. So ask yourself these questions:

  • What is the promise of your brand?
  • If you are an independent contractor, what are your specific skills?
  • Are you a local business? Here are some examples :

Include hashtags

Adding hashtags to your Instagram bio is a great way to bring in traffic. You could include a branded hashtag to promote and collect user-generated content.

You can also include a thematic hashtag that highlights an ongoing promotion or contest.

Remember, Instagram’s organic hashtags are clickable, but they don’t show up in hashtag search results.

Do not include hashtags that are not directly related to your business, as each of them represents an opportunity for potential followers to click.

Play with emojis

Emojis are a great way to showcase your brand personality and provide key details in a small space.

Emoticons are also a great way to visually break up your bio.

If you think most emojis are too cute for your brand, keep it simple, even if it’s just a simple check mark.

Here are some emoji shortcuts to get you started:

👻 Ghost Emoji: Use for your Snapchat ID.
📍 Location pin: use in front of your place of residence or your address.
✉️ Envelope: to be used in front of your email address.
👇 Point down: use in the last line of your bio to point to your clickable URL.

Skip lines

People don’t really read information online, they scan it. Your bio must therefore adapt to this trend.

Make this information easy to identify by skipping lines.

On mobile, the best is to create your biography with the line breaks you want using a notes app. Then copy and paste it into your bio field.

Make your CTA compelling

All good marketing material includes a clear and compelling CTA.

Your Instagram bio is no exception.

Make your CTA stand out. What’s the first thing you want people to do after viewing your profile?

You could redirect people to your site where they can buy or reserve your products. But you might have another conversion goal in mind.

Make sure your CTA meets your Instagram marketing goals.

If your goal is to create an Instagram follow, your call-to-action might be to simply ask visitors to follow your account, or share their photos with a branded hashtag.

Image source: wix.com

Here ! You have all the ingredients for a perfect Instagram bio. Now it’s your turn.

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