Covid-19, confinement, physical distancing … the pandemic has affected all sectors of activity. But with an adapted and creative marketing strategy, this health crisis is a great opportunity for brands to demonstrate all their know-how and boost their reputation. The proof, once again, at Burger King …
Branding strategies more creative than ever
Even in the midst of a health and economic crisis, brands are rebounding by adapting their marketing strategy to communicate. Airbnb’s new campaign, for example, offered surprising online experiences ideal for first virtual dates.
For its part, Levi’s has opted for a very artistic 3.0 marketing strategy, while McDonald’s has preferred a fun marketing strategy with its puzzle.
Burger King, a brand still as original
Burger King is not its first creative business venture. Remember, she had already launched her quarantine recipe on Twitter, which was enough to boost her e-reputation.
Recently, the brand launched the Social Distancing Whopper in Italy. This new Whopper burger consists of 3 large rows of onions for unbearable breath.
Even more fun, she offers a crown (the famous king of the burger mascot) but the size of a… sombrero ! Burger King did not hesitate to share it on his account. Twitter.
As you can see, these two original and humorous strategies promote physical distancing one meter with the people around you …