You wish to succeed on TikTok? Gain subscribers? Have a community or create an account for your business? So, read this complete guide that will explain all the basics of TikTok …
The best practices of influencer marketing
How to identify the best influencers? How to structure the partnership? What remuneration to define? It is to answer these questions that Reech wrote a guide to survival in this jungle of influence which lists the 12 best practices. Reech supports its clients by helping them to emerge ambassadors and generate conversations and visibility around a brand’s products or services.
Why use TikTok for its marketing?
Before getting to the heart of the matter, let’s see why it is interesting to get started on TikTok for its marketing. TikTok is a growing social network based on short videos. For a few years now, it has been in the top 3 of the most downloaded applications for smartphones.
On social networks, to be easily successful, it is better to get started as early as possible before the competition gets too stiff. Currently, there is no better way than TikTok to quickly gain thousands of subscribers in a short period of time. The network is starting to get more and more saturated, but every day more accounts are exploding. So get started as quickly as possible before it’s too late!
How to quickly succeed on TikTok?
If you want to be successful on TikTok quickly, you should already understand what kind of video to shoot. You will have several possibilities depending on your field. But generally, to be successful quickly, you need to:
- Redo the challenges of the moment to your sauce (best technique);
- Create quality content and be original;
- Create viral content and engage viewers on the video.
You are free not to make viral content and to do tutorials a bit like on YouTube on “how to do this or that”. But you won’t do as well, because the network is still a little too “new” for this type of content.
To be successful on TikTok, it is also important to:
- Post at least once a day (even 3x is ideal);
- Post a video between 6 p.m. and 11 p.m. which is the best time slot;
- Optimize your videos (we’ll see that later).
Be aware, however, that there is no such thing as a miracle method. As with all social networks, content remains the most important. Work on quality and optimizations will be just one more that will allow you to explode!
Hashtags on TikTok
On TikTok as on Instagram, you can choose to put hashtags on your videos. I therefore recommend that you always put at least 3 in relation to your video. Sometimes you can add other hashtags a little more viral like #pourtoi or #foryou.
To choose your hashtags, it is also recommended to go to the TikTok trending page and put the trending hashtags there. This way your video will have a better chance of being seen in trending.
If you apply the previous tip and redo the TikTok challenges your way, it’s important to use the hashtags that match the challenges.
The description of the TikTok video
On TikTok, it is possible to fill in its description and add text, it will be very interesting to boost our account. you will optimize description for users to increase your views with your knowledge of TikTok’s algorithm.
To learn more about TikTok’s algorithm, check out this other article. To summarize, it is composed in this way:
- Watch the video again: 10 points ;
- Viewing time: 8 points ;
- Video shares: 6 points ;
- Comments : 4 points ;
- The likes: 2 points.
Once you hit a certain number of points, TikTok will show your video to even more users, etc.
To complete your description and earn as many points as possible, you’ll try to encourage people to re-watch your videos or watch them as long as possible (ideally until the end). For that, here are my tips.
Watch the video again and keep the attention
What earns the most points is when a user goes to watch your video a second time. To do this, you can try to apply this method with your video: try in the description to mention an element of the video that is difficult to see, or even that does not exist, in order to encourage the person to watch the video again to try. to see this thing.
Let me explain myself with an example that I like to use. One day, while browsing TikTok, I came across a video that was simply filming underwater for 15 seconds. Yet this video had millions of views.
Knowing the TikTok algorithm, I immediately understood why it had worked so well! In fact, the user of the video had put in description ” did you see the shark at the end? “. In reality, you will understand, there was no shark … But this simple question to create this kind of behavior:
- I’ll watch the video again to make sure I didn’t miss the shark at the end (+ 10 points);
- I will watch until the end to see the shark (+ 8 points).
The two points of the algorithm which yield the most views are respected. So try to be inspired by this video to fill your description!
Here are some examples of interesting descriptions:
- Did you see the shark at the end?
- The face my buddy makes at the end of the video!
- I did not expect this end of the video …
Some tips for success on TikTok
Now that you know what kind of video to make, how to fill in the description, and how to choose your hashtags, let’s take a look at some final tips that will further increase your views on TikTok.
- Put on some music or sound that matches the video / challenge you are doing. Preferably use music that other users are using for the same type of video or for the challenge in question;
- Add text using TikTok’s video editing tool to grab attention or keep users there until the end of the video;
- Grab attention from the first second of your video! Above all, do not wait before starting the action, we do not want users to swipe the video or stop watching, because nothing happens.
Here, I have given you all the methods that I currently know on TikTok. Do not hesitate to expand the article in comments by providing your techniques!
Know that thanks to all these methods, you will not be long in blow up your TikTok account and potentially gain many prospects. All you have to do is get started before it’s too late and the network is too saturated. Don’t make the same mistake you made on Instagram, get started now!