Cinco de Mayo, do you know? This Mexican celebration takes place every year on May 5 to commemorate the victory of Mexican forces against French forces. With the Covid-19, several brands have decided to innovate this year by celebrating this national event in an original way! New digital campaigns, virtual events, partnerships on social networks, hashtag campaigns … Discover great ideas to take advantage of its digital presence and strengthen its notoriety even in the midst of a crisis …
Taco Bell presents its home taco kit
On May 1, Taco Bell introduced their Home Taco Bar, a new feature to their pickup and delivery menu. Like Burger King’s Twitter campaign during lockdown, the American fast food chain offers several ingredients as well as recipe cards to help its customers create their tacos. And the options are endless!
Chipotle launches its TikTok challenge
Chipotle Mexican Grill, which rapidly ramped up its delivery and mobile business during the coronavirus pandemic, achieved 81% digital sales growth, to $ 372 million, in the first quarter of 2020.
The American fast food chain, specializing in Tex-Mex cuisine, has not hesitated to exploit TikTok by partnering with influencers such as Youtubeur David Dobrik. Together, they launched the #ChipotleSponsorMe challenge to ask fans to post creative and quality videos on TikTok to receive a celebrity card.
Jose Cuervo uses hashtags on Twitter
Tequila brand Jose Cuervo, for its part, has donated $ 1 million to organizations like World Central Kitchen. The brand’s social media strategy also aims to support small restaurants affected by the lockdown.
She will offer meals through Venmo, a mobile payment service owned by Paypa, to a randomly selected group of people who will post their dinner receipt with the hashtags #CincoToGo and #CuervoContest on Twitter.
Patrón opens a virtual bar on Instagram Live
The luxury tequila brand Patrón has decided to open a virtual bar to raise funds directly for bartenders as well as charities to support the hospitality professions.
This May 5, she’s hosting a five-hour Instagram Live session featuring 20 bartenders across the United States to create easy-to-make margaritas at home.
Cholula is also on Instagram Live to collect donations
Finally, the hot sauce brand Cholula decided to raise funds via Instagram Live for independent restaurants on May 5th. From 7 p.m. to 10 p.m., the event will feature several celebrities and influencers such as chef Christina Tosi and American basketball player Victor Oladipo.
For an hour, they will co-organize sessions to share their secret taco recipes. The brand has pledged $ 1 to every Instagrammer who connects to the Independent Restaurant Coalition, an American commercial group working to save local restaurants affected by Covid-19.
It’s your turn !
As you will have understood, by relying on social media trends such as TikTok, the challenges of the hashtag, or even marketing influence, brands can take advantage of their digital presence even during a crisis. Here’s what to give you ideas to strengthen your brand awareness, stimulate engagement and generate conversions!