a deliciously playful marketing strategy for containment

Apparently, the containment gave the brands original, sometimes improbable, ideas. And to the great surprise, these marketing strategies are impactful and bear fruit! To occupy its days and escape boredom, McDonald’s has decided to offer … Burger puzzle in a fun way on Instagram …

Catering is the first sector affected by the coronavirus pandemic. But while several outlets of fast food chains are closed during the lockdown, some brands have decided to innovate.

After Burger King’s “40s” Twitter recipes, McDonald’s Belgium launched a 500-piece puzzle showing its famous Big Mac.

The idea came from its communication agency TBWA Belgium which said in a press release: “But beware. Don’t eat it, complete it. ”

She adds : ” The puzzle is the perfect way to kill time and calm yourself down in this stressful time ”.

A fun and deliciously thought-out marketing strategy

How to get it? McDonald’s simply offers 20 puzzles via a game on Instagram.

This game invites Instagrammers to share their post in their story, explain why they want to have one, and then tag McDonald’s.

Here is something to give you ideas to adapt your marketing and communication to the coronavirus and develop your community on Instagram.

Not bad is not it ?

Leave a Comment