Do you like a Heinz puzzle to get through confinement?

As the containment linked to the Covid-19 pandemic begins to weigh on most households, brands have decided to help them overcome it by inviting themselves directly to their homes. The current social media marketing trend? The puzzle. To help ketchup lovers live better with their confinement, Heinz is offering 57 ketchup puzzles in 17 countries around the world thanks to a game on Instagram

After MacDonald’s and its Burger puzzle, Heinz Ketchup has also bet on this marketing strategy by offering his puzzle of 570 pieces, all identical with the famous Heinz red. It just might be the slowest puzzle in the world …

But it is wanted!

“Heinz is known for their signature slow-pouring ketchup. During this time when everyone has a little more free time and the popularity of puzzles has exploded, we wanted to help pass the time by combining these two ideas ”, explains Brian Neumann, Senior Brand Manager, Kraft Heinz Canada.

“We’re always looking to come up with fun and contextually relevant ways to make our consumers smile, and this ridiculously slow, all-red Heinz ketchup puzzle seemed like the perfect fit,” he adds.

57 Heinz puzzles in 17 countries around the world

To win one, just go to their Instagram account and comment on a post and tag someone you want to complete the puzzle with.

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