After years of trying to take the plunge into e-commerce, the COVID-19 pandemic has finally given Facebook the opportunity to take the plunge!
Facebook adapts to online sales
Recently, Mark Zuckerberg’s firm launched, in addition to Facebook avatars, Facebook Shops. This e-commerce platform allows small businesses, which have access to Facebook and Instagram, to create their store and thus sell their products directly. A concept quite similar to Pinterest’s Shopping Spotlights, which makes it possible to adapt to online sales and overcome the challenges facing the health crisis of the last few months, according to Fidji Simo, the director of Facebook.
The process is simple and free since companies can choose the products they want to feature in their catalog. They can then customize the look of their store with a cover image and colors that highlight their brand.
Users can find stores on the Facebook page, the Instagram profile of a company, via stories or advertisements. From there, it is possible to browse the catalog, register products and order, either on the company’s website or directly from the app.
Facebook Shops makes the shopping experience easier
To further facilitate the shopping experience, several partners are also part of this new project such as Shopify, BigCommerce, WooCommerce, or even Cafe24.
Facebook thus allows customers to send messages directly to businesses via WhatsApp, Messenger or Instagram to ask questions, get help, track deliveries and more. In the long term, they will even be able to view the store and make purchases directly in a chat in WhatsApp, Messenger or Instagram Direct.
Eh yes ! Facebook already plans in the coming months to add new video connection tools to facilitate purchases including Instagram store and the live shopping features.