France is “lagging behind in digital competitiveness”.

Niri Brusa Editorial Project Manager – Webmarketing & Co’m

To face the tough competition that reigns in social media, especially with the rise of TikTok, Facebook is constantly offering new products. After having recently launched a “turnkey” online store system, the social network is betting heavily on France…

Facebook launches #Support OurSMEs

According to a study carried out by the Ipsos Institute for Facebook, France is at the top of the list of countries in which the 21e European place on the share of online sales made by SMEs.

According to Laurent Solly, Director of Facebook France, France is “lagging behind its European neighbours on the digital front”. In addition, 82% of French people aged 16 and over buy at least once a year online, but only 16% of French SMEs sell online.

To remedy this and at the same time to try to catch up with other social networks, Facebook has just launched the operation #Support OurSMEs #

This digital training program for French VSEs and SMEs is available until the end of the year. They will benefit from 100 training sessions 100% free of charge on an online platform.

Developed with Prestashop and Shopify, these training sessions will enable SMEs to relaunch their activities, particularly in light of the health and economic crisis linked to the coronavirus.

But Facebook doesn’t stop there!

The social network has signed a partnership with Mapstr, a French startup that developed the first application allowing each user to create his own interactive map.

Together, they will launch a collaborative map during the summer holidays to get recommendations and information on tourist businesses in France.

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