Editorial project manager – Webmarketing & Co’m
Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter, LinkedIn or Snapchat? Which social networks to choose in 2021 to communicate well and promote your business? Response in computer graphics …
The time spent on social networks has exploded!
At first glance, one might all think that the current global pandemic wouldn’t really affect the way we use social media. You might think that they are used primarily and solely to research and follow news and updates. And yet!
The health crisis has strongly impacted the way users use social networks in 2021 due to their free time. The time spent on social networks has exploded, + 46% between April 2019 and June 2020. According to data from Médiamétrie, the French spent an average of three hours a day on the internet in April 2020. A boon for companies to increase their impression and engagement rate and put in place an adapted Social Media strategy.
This is also why several social networks have launched several updates and new features that strike and have more impact on users, such as Spotlight from Snapchat, Fleet from Twitter, or the Clubhouse clone from Facebook. Other social networks, like Pinterest, have focused on ad product updates and new trends that will reach consumers in even more timely and effective ways.
So which social networks to use in 2021?
Without further ado, answer in this infographic: