Advertising today is as or more important than the product itself. In fact, if a product does not carry an advertising strategy, no matter how good, practical and no matter how much a solution to user problems it may be, it will not be sold. And for a simple reason: it is invisible to users. For this reason, the use of advertising in magazines, billboards (if you have enough money to buy the space), or Internet advertisements are an increasingly used solution.
Specific, billboards correspond to so-called traditional advertising, but they are still successful in the sense that they show themselves when you go out on the street, when you drive, etc. And, like it or not, you notice it, which makes your mind remember those products and may even lead you to buy them.
What are billboards
Billboards are actually a structure, usually large, that are arranged outside, mainly in well-visible places, and where brand advertisements are posted for users who stop in that area to see them. The main function of this tool is none other than to publicize a product or information that may interest people. For example, the announcement of a new brand product, or special information that must be taken into account. It also serves for companies to advertise, giving their contact information so that they can be informed.
The advertisements that are put on these fences are usually made of different materials, the most common being canvas or fabrics (metal, cloth, etc.). Also the paper itself can be used. However, for some time now, other materials are allowed that serve as a claim, and that capture the attention of those who see it, since what is sought is to make an impact. Thus, electric screens, plastics, sound fences, or even those that give off odor, are the most innovative.
In terms of size, these are not small. The most frequent tend to measure from 4 × 3 meters while the largest are 16 × 3 meters. Now, the usual ones are 8 × 3 meters, with a surface area of 24 square meters.
It has been proven that billboards achieve great benefits in advertising, such as being active 24 hours a day, every day of the year, having a target audience (which will depend on the area where the billboard is located), etc. . But we must not forget the drawbacks, such as not being able to place them in all places or the high creativity that is needed to create a result that really achieves a high rate of return (people who want the product, who get in touch with the company, visit the website …).
Therefore, it is important to stand out. Which is why, below, we will give you some examples that have achieved this.
The most creative and impactful billboards in history
Since we don’t want to be left with just something “theoretical”, it’s time to go over a list of billboards with you that are considered creative and impressive, and that have achieved great results. With that not only are you going to achieve your goal, which can be selling the products or creating a company brand, but also that users know you and are aware of what you can offer.
Now, which are the ones that stand out from the rest?
Ikea’s JOY campaign
The word JOY is pretty awesome. But on billboards it may not be so. And of course, you have to create something that you really have to look at twice. That is perhaps what Ikea thought to create a fence that speaks for itself.
On the one hand, the word is quite well distinguished. But if you look a little more you will realize that all that word is made up of furniture and yes, also people. In fact, you will have a sofa, a dining table and another piece made up of two people.
The campaign of zeal
When you have to use tape (or fixo) to close a package or a box, the most common is that you cut a few pieces. And leave the object hooked in case you need more. Well, that is what they have recreated on this billboard. It is one of the billboards that they show the day to day, that’s why the image usually stays. Also, if you think that there is no clear image, because the mark is not seen, look again. This is within the zeal, which would fall within the “indirect advertising.” This offers very good results (because you do not see it so direct and, therefore, you do not reject it).
With 3D effect
Fences that seem to have a life of their own are also the most appreciated right now. And it is something you should consider when looking for creativity. And is that The fact of being realistic, of attracting attention thinking that it is not a fence in itself but something real, captures more attention.
In fact, we can give you some more examples like that.
Billboards that play with weight
In this case, although it is a reality, it does may hurt the sensitivity of some groups (and could even induce mockery). But we cannot deny that it does not impact. Because although the message is very simple, it is the image of the man with a few extra kilos that focuses the gaze on that part. It seems that this illustration itself is so heavy that it raises the fence from its place. And of course, the message is direct: help to prevent that from happening.
The billboard that reacts to you
Imagine that you pass a fence that has a light bulb off. However, when you approach it, the light bulb lights up, as if you had an idea. This very creative idea not only gives the brand the publicity it needs. As you can see, it is clear, but in a small way because what really matters is the “idea”. What matters is that you seek interaction with users.